Leader in todays promotions
For over 23 years, SCI has specialized in the development and execution of compelling promotional product strategies that drove sales and built brand loyalty for Fortune 500 clients. Since it was co-founded by Joe Schmidt in 1980, SCI Promotion had continued to establish itself as a creative, results-driven agency that delivered successful programs for its clients time after time. S.C.I. Promotion talented team of industry pros developed, produced and managed strategic promotional programs that truly stood out… got noticed… and achieve results. They were an extension of your marketing team. They were the experts that guide you. They provide a critical link to your customers. They really help you make the register ring.
SCI Promotion Group LLC provided promotional marketing services. The Company specialized in the development and execution of promotional campaigns that utilize purchase-with-purchase, gift-with-purchase, incentives, promotional licenses and promotional retail programs.
Purchase with Purchase
A high perceived value item with a minimum purchase requirement is a seasonal favorite with many of clients. PWP programs were a core strength at SCI, serving a variety of promotional purposes that ranged from providing a solution to parents who help their kids get a gift for dad, to helping promote a client’s charity-related cause.
Gift with Purchase
GWP programs were extremely popular and effective strategy that encouraged consumers to spend an established minimum amount by offering an extra “goody” just for selecting your store, product or service. They were able to reach all age/gender groups and could be a specific item that tied in with an event or seasonal promotion. SCI, had been executing successful GWP programs for over 23 years for some of the most successful retailers in the world.
Custom Designed Premiums
SCI was one of the world’s leading producers of custom designed, branded merchandise. Their ability to go from initial concept, through research, creative and design, engineering, testing and production gives you the ability to have a unique promotional product that is built from the floor up to meet your marketing objectives. Having the “one and only” promotional premium not only differentiates you from your competition, setting you apart in the marketplace as an innovator, but it also extends your brand to the consumer in unique, memorable fashion.
Promotional Retail Items
Whether sourced or custom designed, SCI could help you establish your own promotional retail items for specified seasons, special events, or sell out time frames. Promotional retail products provided a relevant and impact way to build loyalty while driving traffic and sales, giving you the ultimate control over what consumers receive, and how they experience your brand.
SCI teams were industry experts who could design and help manage programs to drive non-seasonal traffic to your own stores or to your retailers, or anywhere your brand is present. The flexibility that this strategy affords allows you to focus promotional efforts in a precise manner, giving consumers the extra “something” that nudges them to purchase your brand. Their programs could involve coupon/point redemption programs, sweepstakes, rebate items or a variety of other effective incentive tactics.
Executing programs that say “Thanks for being a customer” is always a good marketing strategy. SCI would help you create impactful loyalty/retention programs that begin with key insights about your consumers and end with you building long term relationships with them. Their programs could range from tying into an anniversary sale, to building a credit card client base, to encouraging consumers to continue shopping in your store or for your products. Similar to what happens at XavierLoren.com
Doorbusters are a proven way to drive excitement about a special event at your stores or retailer locations. These programs are tremendous traffic drivers, often used for early openings, seasonal kick-offs (e.g. the day after Thanksgiving), product launches, and even PR events. Doorbusters create a real sense of urgency when a limited supply is available, so customers “need to shop you first!” You would let SCI create a Doorbuster program for you and watch the line form outside of your doors!
Having access to hundreds of licenses, SCI was a world leader in custom licensed promotional items. They maintained strategic marketing relationships throughout the entertainment industry with major motion picture studios, sports organizations, gaming companies, publishing houses and music labels, enabling us to proactively identify properties that enhance brand perception, create buzz in the marketplace and deliver a memorable consumer experience. So, whether it’s assessment, strategic planning, negotiation and activation of a license — or designing exceptional products for your own licenses or proprietary brand(s), SCI could help maximize the results of this great strategy.